Revenue

Available since v2.14.0

Umami Revenue allows you to track financial performance, measure ROI, and identify which pages or products generate the most income. It provides insights into customer behavior, helping optimize revenue sources and improve conversion rates. By linking revenue data with traffic and user behavior, businesses can make informed decisions to boost profitability and plan for future growth.

The insight works by aggregating Revenue and Currency data across a specified time period.

Configuring Revenue#

To start collecting revenue data, you will track an event with dynamic data. This can be done through tracker functions or data attributes. The tracked event must be passed along with the two dynamic data properties revenue and currency. If a currency code (ISO 4217) is not recognized, the insight will default to USD.

Tracker function#

umami.track('checkout-cart', { revenue: 19.99, currency: 'USD' });

When tracking events, the default properties are included in the payload. This is equivalent to running:

umami.track(props => ({
  ...props,
  name: 'checkout-cart',
  data: {
    revenue: 19.99,
    currency: 'USD',
  },
}));

Data attributes#

<button
  id="checkout-button"
  data-umami-event="checkout-cart"
  data-umami-event-revenue="19.99"
  data-umami-event-currency="USD"
>
  Checkout
</button>

Parameters#

Create an insight#

Step 1: Choose a currency#

Step 2: Run insight#