Tags

Available since v2.11.0

Use Umami tags to group events under a single website, gather data, and enable various functionalities.

Use Cases#

• A/B Testing: Test different versions of a webpage or campaign to see which performs better.
• Group events to allow filtering and insights under a single website overview.

Usage#

Add the data-tag attribute to the tracking script. This will include the tag column in the payload.

<script
  defer
  src="http://mywebsite.com/umami.js"
  data-website-id="94db1cb1-74f4-4a40-ad6c-962362670409"
  data-tag="homepage-layout-a"
></script>

You can reuse the tracking script for different parts of your website, introducing additional tags.

<script
  defer
  src="http://mywebsite.com/umami.js"
  data-website-id="94db1cb1-74f4-4a40-ad6c-962362670409"
  data-tag="homepage-layout-b"
></script>

Filtering#

From the website Overview you can filter on specific tags.

A pageview breakdown can also be seen by clicking More from any of the metric cards.